The Chinese Filipino Business Club is once again sponsoring a free learning event this August 24. Strategic Marketing for New Market Segments will be held at the 8th Floor Sky Tower I Building, Dasmarinas St. , Binondo, Manilafrom 1pm to 5pm.

Invited to lecture on targeting emerging market segment is Ms. Maria Aileen Abiva-Sazon. Ms. Sazon is the President of Felta-Multi-Media Inc and a Director of the Philippine Marketing Association of the Philippines. She is also the Education Committee Head of the Direct Selling Association of the Philippines.

In the session, expect to learn the following concepts:

• Keys to successful marketing
• Consumer behavior — Emerging Market Segments
• KYC for your Business (if you don’t know what KYC means, attend the event)
• Know what your customers are buying
• Developing a competitive edge
• Determining your pricing strategy
• Market place and marketing planning
• Marketing action plan

Call 2416463/2444996 to register.